Group Management

The Group Management comprises of President and CEO, Deputy CEO and CFO, PA to the CEO, heads of Svenska Skogsplantor, Market Areas North, Central and South as well as heads of HR, Communications, Forest Management, Legal and Real Property and Business Development and Innovation.

Hannele Arvonen

Hannele Arvonen

President and CEO

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Born: 1966 
Joined Sveaskog in 2019

Master of Forestry Science and Executive MBA. Board member of Kungl. Ingenjörsvetenskapsakademien. 

Previous positions held include: President and CEO Setra Group (2013-2019). Other (previous) leading postions: Iggesunds Paperboard, Holmen Paper, Metsä Board, Metso Paper and Norrskog. 

Per Matses

Per Matses

Deputy CEO and CFO

Phone: +46 8 655 92 90 +46 8 655 92 90 , +46 70 655 98 20 +46 70 655 98 20

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Born 1958
Joined the company in 2010

Master of Business Administration from Örebro University. Previous positions include CFO, Executive Vice President and Administrative Director for Apoteket AB, Finance director for Postgirot Bank AB and Finance director for Posten AB. Current appointments: Board member Setra Group AB and Praktikertjänst AB. 

Nina Arkeberg

Nina Arkeberg

P A to the President

Phone: +46 8 655 92 81 +46 8 655 92 81 , +46 76 804 10 22 +46 76 804 10 22

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Born 1967
Joined the company in 2011

MSc in Business Administration and Management. Previous positions held include: Assistant to CEO for Svevia, former National Road Administration Production as well as Assistant to CEO for Stora Enso Grycksbo Bruk.

Viveka Beckeman

Viveka Beckeman

General Counsel, Legal and Real Property

Phone: +46 8 655 91 08 +46 8 655 91 08 , +46 70 275 24 48 +46 70 275 24 48

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Born 1971
Joined the company in 2012

LL.B. Previous positions include General Counsel Aditro Holding AB, lawyer Advokatfirman Vinge, public prosecutor Svea Hovrätt and law clerk Helsingborgs tingsrätt. Current appointments: Chair SunPine AB.

Roger Johansson

Roger Johansson

Senior Vice President Svenska Skogsplantor

Phone: +46 911 784 03 +46 911 784 03 , +46 70 686 18 22 +46 70 686 18 22

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Born 1972
Joined the company 2002

Master of Forestry Science, MBA. Previous positions include senior positions within the sawmill industry and Sveaskog, i.e. deputy head of forestry and head of marketing. Current appointments: Member of the Board of Träcentrum Norr.

Eva Karlsson Berg

Eva Karlsson Berg

Senior Vice President South Market Area

Phone: +46 10 544 95 04 +46 10 544 95 04

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Born 1959
Joined the company in 2015.

MSc. Previous positions include senior positions within Stora Enso, Chair Svenska Pappers- och Cellulosaingeniörsföreningen (SPCI). Current appointments: Member of the Board of University of Gävle.

Fredrik Klang

Fredrik Klang

Senior Vice President Forestry

Phone: +46 470 765 455 +46 470 765 455

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Born 1970
Joined the company in 2000

Master of Forestry Science from the Swedish University of Agricultural Sciences. Previous positions include Regional manager, Sveaskog Götaland and Silviculture manager for AssiDomän Forestry, Västra Götaland.

Helene Samuelsson

Helene Samuelsson

Senior Vice President Communication and Public Affairs

Phone: +46 70 450 12 22 +46 70 450 12 22

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Born 1965
Joined the company in 2018 

Ba App Science Chemistry - Queensland university of Technology, Marketing and PR - Berghs School of Communications.  Previous leading positions within Preem AB.

Anette Waara

Anette Waara

Senior Vice President North Market Area

Phone: + 46 950 231 59 + 46 950 231 59

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Born 1969
Joined the company 2002

Master of Forestry Science. Previous positions include head of production in market area Västerbotten, head of profit area Västerbotten.

Jan Wintzell

Jan Wintzell

Senior Vice President Business Development & Innovation

Phone: +46 10 544 95 77 +46 10 544 95 77 , +46 70 319 66 61 +46 70 319 66 61

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Born 1961
Joined the company 2013

Master of Forestry Science from the Swedish University of Agricultural Sciences. Previous leading positions within Pöyry Consulting.